Omnom puts the ice (cream) in Iceland

Omnom Chocolates are possibly the best known of Iceland’s culinary exports, rivaled only by Icelandic sea salt (see this post). We think that they are cleverly named. Say it three time fast and it will sound like you’re devouring a chocolate bar. The sophisticated flavors include a licorice white chocolate and ‶burnt and black barley.″ They’re widely available in the U.S. and Canada.

But you’ll have to go to Iceland to try Omnom ice cream, made in the same boxy factory (above) as the chocolates. The location (Hólmaslóð 4; +354 519 5959; omnom.is) is a bit of a schlep from central Reykjavik, but we were happy to go to great lengths for gastronomic research. Omnom sits in a warehouse district only a few streets northwest of the Old Harbor. The ice cream shop is a small storefront in the larger factory. The principal clientele at the ice cream shop appeared to consist of local families, who arrived by the carload.

After all, when we visited last August, it was the height of summer — clear skies and daytime high temperatures around 45°F (7°C). The shop was offering five flavors of firm ice cream: chocolate cookie crumble, chocolate peanuts, honey-roasted corn flakes, caramel chocolate brittle, and salted licorice chocolate fudge.

But that was only half the story. The Omnom ice cream shop also offered a thick, almost custardy vanilla soft-serve that played up the outstanding quality of Icelandic milk. The sophisticated taste sensibility shown in the company’s core chocolate candy bars clearly spilled over into the toppings for the soft serve. We went with one cup of soft serve topped with salted caramel sauce with caramel chocolate brittle. The other was topped with chocolate licorice sauce, chocolate covered freeze-dried raspberries.

Omnom OMG! Well worth the walk, if you happen to be in town.